Exhibiting at major international trade shows like Mobile World Congress (MWC) and 4YFN has traditionally meant one thing: high costs. Between flying entire teams across continents, paying steep hotel rates, and shipping physical booth displays, event participation is both expensive and logistically complex.
At 4YFN / MWC 2026, Volum Technologies demonstrated a game-changing alternative: Virtual Booths powered by real-time human volumetric presence. Instead of staffing a booth purely with local representatives or flat video screens, exhibitors can now project real, life-size holograms of their global executives, product specialists, and engineers directly into the exhibition floor — live, interactive, and at true 1:1 scale.
What is a volumetric Virtual Booth?
Exhibiting at trade shows is a major investment. Volumetric telepresence solves several of the biggest operational bottlenecks for modern enterprise marketing teams:
- Drastic cost reductions — Cut international flights, extended hotel stays, and daily per diems while maintaining a strong, human presence on the floor.
- Simplified logistics — Eliminate the friction of shipping heavy physical displays or coordinating complex on-site staff schedules.
- Access to top executives — CEO and senior engineering time is valuable. Virtual booths allow key leaders to deliver live pitches, join VIP client calls, and engage with visitors without losing days to travel.
- Lower carbon footprint — Significantly reduce event-related travel emissions, helping organizations meet their corporate sustainability targets.
Why Virtual Booths change event logistics
The response at 4YFN / MWC 2026 confirmed a growing demand across trade show organizers, enterprise marketing teams, and event agencies for flexible, cost-effective hybrid solutions.
Volumetric telepresence is no longer a futuristic concept — it is a deployable tool ready to transform trade shows, corporate showrooms, and remote collaboration.
Interested in powering your next event with a Volumetric Virtual Booth or scheduling a live demo? Visit volum.tech or connect with our team.